Crop Production Specialists
Pure are delighted to be partnering with Hutchinsons to appoint a new Software Developer.
Hutchinsons is a leading, family-owned agricultural business in the UK, established in 1938 and based out of head offices in Wisbech. Hutchinsons has grown into one of the country's foremost providers of agronomic advice, crop inputs, and strategic services to farmers across over a million hectares of the UK's farmed area. With a vast national reach supported by multiple depots and a large team of over 550 people, the company has built an enviable reputation through a forward-thinking, can-do philosophy and a deep commitment to sustainable, responsible agriculture.
Working for Hutchinsons means being part of a dynamic, innovative, and commercially successful culture that values its people above all else. The Board is ambitious and continues to invest heavily in technology (such as their OMNIA digital farming platform) and professional development for staff. This emphasis ensures that colleagues, including the large contingent of customer-facing agronomists, are always equipped with the most up-to-date expertise and technical knowledge. The working environment fosters a spirit of integrity, commitment, and collaboration, where loyalty is strong among a large number of long-serving staff. You will be joining a hard-working team that is passionate about the industry and dedicated to helping farmers navigate the challenges of modern agriculture while striving for corporate governance and sustainability excellence in the sector.
For further details about Hutchinsons please view the company brochure here.
Fore more insights into their activities and culture, explore their LinkedIn and Instagram pages.
About
Hutchinsons offers a full suite of agronomic, advisory, and supply services to farm and horticulture clients across the UK. Their offerings are designed to support both immediate crop decisions and long-term strategic business goals. The main areas include:
Advisory & Agronomy Services
- Arable Agronomy – A national network of over 200 specialist agronomists delivers tailored advice across all arable crops, helping clients optimise yield, soil health, and profitability.
- Vegetable Agronomy – Expertise provided for both outdoor and protected crops, covering all aspects of crop management, disease, pest control, and quality.
- Horticulture – Specialists support production of top fruit, soft fruit, vines, hops, ornamentals, and more, combining technical insight with practical experience.
- Seed Advice & Variety Selection – Independent, data-driven guidance on which seed varieties best suit a client’s soil, rotation, and risk profile.
- Nutrition & Fertiliser Advice – Impartial recommendations for the optimal use of both manufactured fertilisers and organic manures, tailored to soil conditions and crop needs.
- Healthy Soils Services – Comprehensive soil analysis and diagnostics to guide better soil management strategies and long-term fertility planning.
- Omnia Digital Farming – Support and consultancy around digital farming tools, analytics, precision agriculture, and decision support systems.
- Environmental Services – Assistance in understanding and maximising the environmental value of land, including habitat, biodiversity, and compliance with environmental regulations.
- Agroecology – Integrating ecological principles into farming practices, such as crop diversification, natural pest control, and regenerative methods.
- Farm Business Consultancy – Bespoke advisory support on business planning, risk management, benchmarking, investment decisions, and financial modelling.
Supply & Product Solutions
Beyond advice, Hutchinsons also offer a curated range of products and supply services to support clients’ on-farm operations. Their supply portfolio includes:
- Seed Supply – A selection of crop seed varieties that align with agronomic recommendations and client rotation strategies.
- Crop Protection – Provision of crop protection products aligned with regulatory standards and integrated pest management principles.
- Crop Nutrition & Inputs – Fertilisers, micronutrients, and other crop inputs that complement advisory programmes.
- Animal Health (where applicable) – Inputs and solutions to support livestock health.
- Food & Packaging Solutions – Services and solutions in food handling and packaging for post-harvest or value-added operations.
- MSDS / Safety Documentation – Access to up-to-date Material Safety Data Sheets (MSDS) and compliance documentation.
Omnia
Omnia is Hutchinsons’ integrated farm management software and digital agriculture solution, used by farmers, agronomists, and advisers to manage modern farming operations more efficiently and sustainably.
The platform brings together data, decision-support tools, and expert insight in a single cloud-based system, helping users move beyond record-keeping and make confident, data-driven decisions.
What Omnia is designed to do
- Connect and organise farm data from multiple sources in one secure, cloud-based platform
- Turn data into insight, supporting informed agronomic and operational decisions
- Integrate seamlessly with other systems, machinery, and data sources
At its core, Omnia aims to improve productivity, sustainability, and profitability by helping users understand variability, plan more precisely, and act with confidence.
Core Capabilities
Farm & Task Management
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- Plan, schedule, and log farm operations using a field diary and calendar view
- Map-based task tracking with photo capture for inspections, traceability, and audit support
Stock & Inventory Control
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- Track product stock levels and link inventory directly to spray recommendations
- Automated alerts for product expiry and detailed inventory reporting
- Multi-user access for collaborative farm management
Compliance & Regulation
SFI (Sustainable Farming Incentive) Management
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- Record crop and land-use actions and generate RPA-compliant reports
- Integrated nutrient and soil planning
HALO Auditing Database
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- Supports pesticide audits using up-to-date regulatory data and daily expert updates
Financial & Performance Insight
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- Visualise yield, cost of production, and performance using detailed field maps
- Compare performance across seasons, crops, and years to guide future decisions
Precision Agriculture & Planning
Spray Planning & Recommendations
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- Automated spray plans linked to stock levels and operator tasks
- Embedded HALO crop protection compliance checks
Variable Rate Planning
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- Tailored seed rate maps based on soil type, weed pressure, and field conditions
- Targeted fertiliser and nutrition plans to optimise input use
Mapping, Data & Decision Support
Advanced Mapping & Imagery
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- Layered digital maps showing crop health, pressure points, buffer zones, access routes, trial plots, satellite and drone imagery
Pest, Disease & Weather Intelligence
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- Pest & disease risk models for blight, BYDV, wheat & barley diseases, and potato scab
- High-resolution local forecasting (10-day), soil temperature/moisture, pest risk and crop growth stage modelling (to ~1 km²)
TerraMap – High-Definition Soil Mapping
TerraMap is a high-definition soil mapping service available through Omnia, designed to help users understand soil variability beneath the surface.
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- More precise crop and variety selection
- Targeted fertiliser and nutrient application
- Improved field planning and long-term soil management
TerraMap supports smarter, more sustainable decisions by ensuring inputs are applied where they deliver the greatest return — agronomically, environmentally, and financially.
Culture & Values
Hutchinsons have grown to become a hugely successful and innovative business ensuring they have remained a leader in their field. A strong business plan, investment in technology and a philosophy of developing their people enhancing their expertise to deliver outstanding customer service, has been a catalyst for their success.
It certainly does not stop here - having built a solid base, the family remain active in the business and continue to drive growth and develop their culture.
The Board are forward thinking and have ambition, energy and a confidence built from their success. Developing their leadership team is key to the successful delivery of business growth, enabling them to inspire and lead their teams to share in the ambitions of the business.
Vision, Mission & Values
Vision
To be recognised as the most trusted, innovative and sustainable partner and employer in agriculture.
Mission
To make a significant and positive contribution to the fulfilment of our customers’ objectives through the excellence of our people, advice, supply and technology.
Values
To always show integrity, ambition, commitment, innovation, take responsibility and ensure accessibility.
